KIERRA BASSFREELANCE DESIGNER
© 2025

CAMPAIGN SIGNAGE      (GAP INC., SENIOR CREATIVE DESIGNER)
The Icons. A collaboration between Gap and the Brooklyn Circus to launch a new collection that celebrates individuality and culture. This partnership brings together unique designs and influences, creating a line that resonates with personal expression and the rich tapestry of cultural backgrounds. This collection reflects the iconic styles and philosophies of both brands. Project Deliverables: The Icons Limited Collection is showcased in-store alongside retail environmental graphics and signage. Large-format signage and creative marketing strategies were employed for the campaign.

WEBSITE DESIGN      (FREELANCE)
Full Website concept, design, and development. Professional portfolio design and development for a client (www.damienbray.com).

PERSONAL IDENTITY     (CASE STUDY)
Identity. Personal brand and identity visual elements. Deliverables: Invoice, Resume, Website (UX Design), Print Material  

ART DIRECTION     (BOB’S DISCOUNT FURNITURE, ART DIRECTOR)
Wayfinding and Print Production for Photo Set and Retail Store Rebrand. On-Site at Headquarters and Toledo, OH. Bob's Discount Furniture. Deliverables: Print Production of Vinyl Graphics, Wayfinding Art Direction, and Installation. 

GRAPHIC DESIGN     (BACKDROP HOME, GRAPHIC DESIGNER)
Marketing One Sheet for Backdrop Home. Flyers with In-Store Product Knowledge. Print Production and Graphic Design Services for Backdrop, a Premium Paint and Home Design Brand Based in Los Angeles. Key Selling Point Flyer. Print Production and Graphic Design Services.

BROCHURE DESIGN       (WEST ELM)
Trifold Brochure Design for In-House Design Services at West Elm Summerlin, Nevada. Project Objectives: Conceptualize, design, and pitch an In-House Design Services brochure to the leaders of the Summerlin, Nevada, Retail Store. Successfully print and produce for distribution on-site and to the local community.

VINYL GRAPHIC PRINT PRODUCTION       (SENIOR CREATIVE DESIGNER,GAP INC., )
In-House Office Design and vinyl graphic print production design for Gap Inc., Headquarters in San Francisco.

LARGE FORMAT SIGNAGE INDEX FLEET   (SENIOR CREATIVE DESIGNER, GAP INC.,)
Large Format Signage Fleet Organization Document for Gap Inc., Interactive Index Production Document to Streamline Existing Processes. Large Format Signage across all Retail Fleet. 

SOCIAL MEDIA AD      (BACKDROP HOME, GRAPHIC DESIGNER)
Backdrop Home Social Media Marketing Ad Assets Deliverables: Multiple Social Media Marketing Ads and variable sizing for cross-platform posting capabilities. 


GRAPHIC DESIGN    (PRISM SUPPLY CO, FREELANCE)
Graphic Design for A Motorcycle Parts Company, Prism Supply, out of North Carolina, USA. Deliverables: Brand Elements and Illustration designs intended for retail merchandise use; T-shirts and Sticker packs.