The Icons. A collaboration between Gap and the Brooklyn Circus to launch a new collection that celebrates individuality and culture. The Icons collaboration between Gap and the Brooklyn Circus aims at launching a vibrant new collection that honors and celebrates the essence of individuality and cultural diversity. This partnership brings together unique designs and influences, creating a line that resonates with personal expression and the rich tapestry of cultural backgrounds. This collection reflects the iconic styles and philosophies of both brands. It is available in select stores and online. Project Objectives: The Icons Limited Collection is showcased in-store alongside retail environmental graphics and signage. Large-format signage and creative marketing strategies were employed for the campaign.